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Giving Back
to Local

Investing in the communities in which we operate is a hugely important part of our ethos as an asset management company.

To ensure we deliver on the promise of our brand mission, ‘Enriching Lives, Creating Value’, we aim to weave this statement through every part of our operation.

National Football League Academy in the Republic of Guinea

We are delighted to sponsor the National Football League Academy in the Republic of Guinea, where our mining operations are located.

The Academy is attended by the brightest and most motivated football players in the country, with many setting their sights on the Premier League. We are fortunate to be able to support these enthusiastic athletes to realise their full potential.

In the future, we plan to invite U.K. football scouts to travel with us to the Academy – to hopefully spot the next Naby Keita!

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Southport F.C.

After giving up a promising football career due to injuries potentially attained from poor pitch quality, it was vital to our Investment Director Curtis Webster to improve facilities and future prospects for young footballers at local team Southport F.C., whose ground is located nearby to 79th Luxury Living’s Kirklake Road development.

We have pledged £2,500 to the National League North club as a donation for the junior and youth set-ups, maximising the opportunities available for younger talent connected to the club.

Claire House Children’s Hospice

Based between our U.K. headquarters and Birkenhead development, Claire House and their cause captured the team’s hearts with their invaluable work providing medical care and support to seriously and terminally ill children and their families; helping the children live life to the full by creating wonderful experiences and bringing a sense of normality back to family life.

When visiting the hospice to deliver Christmas presents, we discovered that Claire House relies on fundraising to run, and donations predominantly finance them. From there, we pledged to raise money and support them throughout the year as our chosen charity for 2021.’

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The 79 Foundation

The 79 Foundation is the charitable arm of The 79th Group, which includes Lusso Tesoro and 79th Luxury Living. We are delighted to be laying the foundations for the launch of our charitable arm in Summer 2021.


We will be a grant making foundation giving grants and micro loans to individuals in the communities in which we operate in the Republic of Guinea, as well as charitable organisations with a demonstrable track record of success working to address local issues in communities of extreme urban deprivation and deprived rural districts in these areas.

Our Mission

The 79 Foundations mission is to improve vulnerable lives in disadvantaged communities in the areas where we operate in the mining sector in the Republic of Guinea.

Our Values

The 79 Foundation has identified the following core values to underpin our work:

  • Focussed: The Foundation will focus on the most severe areas of urban and rural deprivation, rooting its activity in local knowledge and experience.
  • Strategic: The Foundation identifies under-funded areas of particular need and bases its strategy on authoritative research and local evidence.
  • Supportive: As well as providing funds, the Foundation builds supportive relationships with its beneficiaries as well as encouraging learning, sharing and collaboration between them.
  • Independent: The Foundation retains its independence from all political and lobbying influence.
  • Collaborative:  The Foundation will build strong partnerships within the sector, learning from all the work it undertakes and sharing that learning widely.
  • Effective: The Foundation will keep all its processes under review in order to ensure that both staff, trustee and beneficiary resources are used to best advantage to achieve the greatest impact.

Our Objectives

The 79 Foundation seeks to identify and support local initiatives that:

  • Strengthen local communities – by empowering local people, bridging divides, building connections, encouraging community participation, and fostering inclusion
  • Address causes of deprivation
    Create opportunity for disadvantaged individuals
  • Invest in the areas around our projects, as well as a focus on local employees and their families.