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Private Credit.

Private credit, also known as “direct lending” or “private lending” is an alternative to traditional bank lending for businesses seeking capital.

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Private Credit solutions through trusted partnerships and our introducer network of Independent Financial Advisors (IFAs).

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Trusted Partnerships.

At The Seventy Ninth Group, we specialise in leveraging private credit, particularly through loan notes, as a strategic tool in our asset management services. By utilising this flexible form of financing, we provide our clients with a robust and secure pathway to wealth generation and capital growth.

What Are Loan Notes?

Loan notes are a form of private credit that allow businesses to raise capital outside of traditional banking channels. They offer flexible terms and competitive interest rates, making them an attractive option for investors seeking stable returns. Our asset management strategy integrates these notes into diversified portfolios, creating tailored solutions that align with our clients’ financial goals.

Partnering with Financial Advisors.

Our approach is built on a foundation of trusted partnerships with independent financial advisors (IFAs) across the globe. These professionals play a pivotal role in ensuring our clients receive personalised, expert advice at every step. We work closely with our advisor partners to ensure that every private credit opportunity aligns with the individual risk tolerance and financial objectives of each client.

Work with us.

Benefit from our innovative strategies, built on a rigorous and thorough acquisition process designed to maximise value and minimise risk. Our team is composed of highly trusted and well-respected experts, each bringing years of specialised experience across various sectors. 

With a deep understanding of market dynamics and a commitment to excellence, we provide our clients with strategic insights and dependable guidance at every stage of the investment journey. Together, our expertise and dedication position us as a trusted partner, helping clients achieve their long-term financial goals.

Partner with us
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Restricted Content.

The content on this page is only suitable for certain audiences.

Restricted Content.

The content on this page is only suitable for certain audiences.

PLEASE NOTE: This website content is NOT intended for Retail Clients. Go Back

Access to certain pages on The Seventy Ninth Group website are restricted to individuals who qualify as Wealth Managers, High Net Worth Individuals (HNWIs), or Sophisticated Investors, Independent Financial Advisers (IFAs) & Self-Certified Sophisticated Investors as defined in the FCA Handbook (COBS 4.12).

By proceeding, you confirm that:

 

You meet the FCA criteria for HNWIs, specifically:

  • An annual income of at least £100,000, or
  • Net assets of at least £250,000 (excluding primary residence, pensions, and insurance-based investments).

By proceeding, you confirm that:

 

You meet the FCA criteria for Sophisticated Investors, specifically:

  • You have sufficient experience and knowledge to understand the risks of unregulated investments,

or

You meet one of the following:

  • Made multiple investments in unlisted companies in the past two years.
  • Membership in a network or syndicate of business angels for six months or more.
  • Professional experience in private equity, venture capital, or related sectors within the past two years.

By proceeding, you confirm that:

 

You have signed a declaration within the past 12 months confirming at least one of the following:

  • Membership in a network or syndicate of business angels for six months or more.
  • Made multiple investments in unlisted companies in the past two years.
  • Professional experience in private equity or SME finance.
  • Directorship of a company with £1 million+ turnover in the past two years.

By proceeding, you confirm that:

 

  • You meet the eligibility criteria under the relevant FCA definitions.

By proceeding, you confirm that:

 

  • You are an FCA-authorised Independent Financial Adviser (IFA) or equivalent.

Important Notice: The Seventy Ninth Group is an unregulated firm, and it’s products and services are not regulated by the FCA. Accessing these pages without proper qualification may breach FCA regulations. Investments offered by The Seventy Ninth Group carry significant risk, including the potential loss of capital, and are not protected by the Financial Services Compensation Scheme (FSCS). Misrepresentation of your status may result in legal consequences.